- One dominant CTA: one button that visually wins.
- CTA copy: “what happens next” in 2–4 words.
- Space around CTA: isolate it with whitespace.
- Remove competing actions: above the fold, keep navigation minimal.
- Trust clarity: remove surprises (price, commitment, next step).
- Speed: fix slow pages. Slow pages leak intent.
CRO Rules That Move CTR
CTR rises when the user can decide fast. Your job is to reduce decision cost.
- One dominant CTA: one button that visually wins.
- CTA copy: “what happens next” in 2–4 words.
- Space around CTA: isolate it with whitespace.
- Remove competing actions: above the fold, keep navigation minimal.
- Trust clarity: remove surprises (price, commitment, next step).
- Speed: fix slow pages. Slow pages leak intent.