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UI Design Guidelines

A practical UI rulebook with numbers, tokens, and rules you can copy. Prioritizes speed, clarity, accessibility, and measurable performance. Use these as defaults, then test with real traffic.


Chapters

Sweetspot Defaults

The baseline numbers every UI should ship with.

Design Tokens

Copy-paste CSS custom properties for colors, spacing, type, and radii.

Layout & Grid

Max-widths, grid systems, margins, and breakpoints.

Spacing & Rhythm

Padding scales, vertical rhythm, and section spacing.

Typography

Font stacks, sizes, line-height, and recommended pairings.

Color & Contrast

Palette rules, contrast ratios, backgrounds, and state colors.

Buttons & Tap Targets

Sizing, padding, hierarchy, and link styling.

Forms & Validation

Input sizing, labels, error handling, and validation UX.

Core Components

Cards, modals, tooltips, toasts, and tables.

Feedback States

Loading, empty, error, and success patterns.

Motion

Animation timing, easing, and micro-interaction guidelines.

Accessibility

WCAG 2.2 baselines, focus management, and ARIA patterns.

CRO Rules

Conversion rate optimization rules that move CTR.

Pre-Ship Checklist

Final review checklist before pushing to production.

Sources

Research and references behind these guidelines.