“Looks good” check (10 seconds)
- Text is easy at first glance (no cramped measure).
- Links look like links (underlined).
- One action visually wins (CTA isolation).
- Tap targets feel generous (48×48).
- No layout shift when fonts/images load.
Bad vs good (spacing)
Bad
Tight line-height and cramped padding slow scanning. Users hesitate.
CTA
Good
Comfortable rhythm. Users decide faster and click sooner.
Primary action